Integrated Marketing Strategy Project
A Specialist Diploma Project— Marketing Campaign Planning
Organisation: 
Koobits — Award-winning Math digital platform
Goals: 
1) By March 2023, to increase 5% - 10% awareness of social media presence
2) By June 2023, 50% of marketing content to emphasize on KooBits personalised syllabus, success testimonials, engaging curriculum and performance tracking tools
Roles:
Research > Identify  > Create message > Develop Media Strategies > Implement Marketing Campaign > Measure Success
This project is a student-led initiative where I apply user research, marketing principles,
and methodologies to address a specific problem or enhance a digital product or service.
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