Hello!
I’m Lindy — a designer with experience in branding, graphic design, product styling, and UX, I enjoy working with people, understanding real needs, and creating clear, meaningful solutions.
I’m Lindy — a designer with experience in branding, graphic design, product styling, and UX, I enjoy working with people, understanding real needs, and creating clear, meaningful solutions.
I enjoy creating uncomplicated designs that feel intuitive to most. I also love helping both small businesses and large brands tidy and organize their design assets so workflow becomes efficient and enjoyable.
I approach every project with empathy, zero judgment, and a problem-solving mindset. Connect with me and explore how we can work together to create thoughtful and effective design experiences. I’m open to collaborations, freelance projects, and new opportunities.
Certifications
User Experience Design Bootcamp
fromVertical Institute, 2023
fromVertical Institute, 2023
Specialist Diploma in Digital Integrated Communication
from Temasek Polytechnic Singapore, 2022
from Temasek Polytechnic Singapore, 2022
Diploma in Visual Communication Design
from Temasek Polytechnic Singapore, 2005
from Temasek Polytechnic Singapore, 2005
Work Experiences
Freelance
Various Clients (P&G, HSBC, etc.) Ongoing
Various Clients (P&G, HSBC, etc.) Ongoing
•Conceptualised, designed and styled printed, as well as digital brand assets for clients including HSBC, P&G, Great Eastern Women’s Run and Starbucks.
•Managed full-scale photo and video productions — from scheduling and logistics to creative direction and stakeholder coordination.
•Balanced design, communication, and operational efficiency to deliver on brand and timeline expectations.
•Managed full-scale photo and video productions — from scheduling and logistics to creative direction and stakeholder coordination.
•Balanced design, communication, and operational efficiency to deliver on brand and timeline expectations.
L'Oreal (SAPMENA Region)
Regional E-Merchandiser | January - May 2024
Regional E-Merchandiser | January - May 2024
•Designed and delivered campaign decks and launch briefs for major initiatives (CNY, International Women’s Day, new product rollouts) across Southeast Asia.
•Partnered with Paris HQ and regional marketing teams to align creative direction and ensure timely delivery of branded assets.
•Developed and maintained regional templates and visual guidelines to streamline campaign communication.
•Conducted post-campaign audits and summarized findings in visual reports for leadership review.
•Partnered with Paris HQ and regional marketing teams to align creative direction and ensure timely delivery of branded assets.
•Developed and maintained regional templates and visual guidelines to streamline campaign communication.
•Conducted post-campaign audits and summarized findings in visual reports for leadership review.
BYBIT
Senior Creative Designer | March - December 2022
Senior Creative Designer | March - December 2022
• Ensured brand consistency and accuracy across various platforms and channels.
•Conducted comprehensive proofreading of artwork, meticulously reviewed for quality, content, colour correctness, and accuracy, while making necessary adjustments to ensure optimal production outcomes.
• Supported the design efforts for Bybit's partnership programs with Oracle Red Bull Racing, ESPN, and NAVI.
• Led design efforts for Blockchain Fest Singapore 2022.
•Collaborated with stakeholders to conceptualize, plan, and execute campaigns, ensuring cohesive and impactful visual communication strategy.
•Conducted comprehensive proofreading of artwork, meticulously reviewed for quality, content, colour correctness, and accuracy, while making necessary adjustments to ensure optimal production outcomes.
• Supported the design efforts for Bybit's partnership programs with Oracle Red Bull Racing, ESPN, and NAVI.
• Led design efforts for Blockchain Fest Singapore 2022.
•Collaborated with stakeholders to conceptualize, plan, and execute campaigns, ensuring cohesive and impactful visual communication strategy.
Busy Bees Asia
Visual Communication Designer | November 2018 - February 2022
Visual Communication Designer | November 2018 - February 2022
•Led design development in new markets (Brighton Montessori Vietnam, Small Wonder Vietnam & Malaysia, and Busy Bees International China & Vietnam).
•Resolved design deadline issues by implementing new creative processes and providing design brief training.
•Established high-quality brand guidelines, templates, and mood boards for more than 15 in-house brands.
•Oversaw brand revamps and upgrades of interior design for various centres.
•Collaborated with the global team to lead branding and design efforts for businesses in Asia, including schools' architecture and interior, marketing collateral, brand awareness in new markets, brand identity, uniform design, events, webinars, and merchandise.
•Designed high-quality decks for business expansion tenders, investor pitch decks, and financial reports.
•Created design guidelines for ad-hoc — Busy Bees Webinar Week/ Mega Roadshow and Learning Festival 2021 (collaboration with SkillsFuture).
•Oversaw design for digital marketing, establishing a presence on six new platforms within a year.
MediaCorp Pte Ltd
Senior Designer | 2009 - September 2015
•Resolved design deadline issues by implementing new creative processes and providing design brief training.
•Established high-quality brand guidelines, templates, and mood boards for more than 15 in-house brands.
•Oversaw brand revamps and upgrades of interior design for various centres.
•Collaborated with the global team to lead branding and design efforts for businesses in Asia, including schools' architecture and interior, marketing collateral, brand awareness in new markets, brand identity, uniform design, events, webinars, and merchandise.
•Designed high-quality decks for business expansion tenders, investor pitch decks, and financial reports.
•Created design guidelines for ad-hoc — Busy Bees Webinar Week/ Mega Roadshow and Learning Festival 2021 (collaboration with SkillsFuture).
•Oversaw design for digital marketing, establishing a presence on six new platforms within a year.
MediaCorp Pte Ltd
Senior Designer | 2009 - September 2015
• Designed and layout of monthly magazine titles such as ELLE, StyleWeekly, Mother & Baby and iWeekly.
• Oversaw editorial collaboration campaigns; coordination, deadlines, workflow, clients and vendors
• Translated creative brief from editorial to photographers, vendors and styling team
• Developed creative concepts, typography, and design in alignment with editorial themes.
• Ensured consistent quality in design and photo imaging for publications.
• Created campaign ideas and mockups for sales pitches and proposals.
• Oversaw editorial collaboration campaigns; coordination, deadlines, workflow, clients and vendors
• Translated creative brief from editorial to photographers, vendors and styling team
• Developed creative concepts, typography, and design in alignment with editorial themes.
• Ensured consistent quality in design and photo imaging for publications.
• Created campaign ideas and mockups for sales pitches and proposals.