Hello!
My name is Lindy, and I'm a UX designer who thrives on curiosity and excitement, always seeking new opportunities to grow and expand my skills. With a solid background in Branding, Graphic Design, Product Styling, and Environment Styling, I have expanded my skill set to include the practical and logical domain of UX design. By combining my creative expertise with user-centred methodologies, I strive to create intuitive and pleasant experiences for users. 
Let's connect and explore how we can work together to create exceptional design experiences. Feel free to reach out to me for any potential collaborations or job opportunities.
Certifications
User Experience Design Bootcamp 
fromVertical Institute, 2023
Specialist Diploma in Digital Integrated Communication 
from Temasek Polytechnic Singapore, 2022
Diploma in Visual Communication Design
from Temasek Polytechnic Singapore, 2005
Work Experience
BYBIT 
Senior Creative Designer | March - December 2022
• Ensured brand consistency and accuracy by serving as a brand guardian across various platforms and channels.
•Conducted comprehensive proofreading of artwork, meticulously reviewed for quality, content, colour correctness, and accuracy, while making necessary adjustments to ensure optimal production outcomes.
• Managed the design efforts for Bybit's partnership programs with Oracle Red Bull Racing, ESPN, and NAVI.
• Acted as the lead designer for Blockchain Fest Singapore 2022 and Bybit's 4th-anniversary livestream events. 
•Collaborated with stakeholders to conceptualize, plan, and execute campaigns, ensuring cohesive and impactful visual communication strategy.

Busy Bees Asia
Visual Communication Designer | November 2018 - February 2022
•Led design development in new markets (Brighton Montessori Vietnam, Small Wonder Vietnam & Malaysia, and Busy Bees International China & Vietnam). 
•Resolved design deadline issues by implementing new creative processes and providing design brief training.
•Established high-quality brand guidelines, templates, and mood boards for more than 15 in-house brands.
•Oversaw brand revamps and upgrades of interior design for various centres.
•Collaborated with the global team to lead branding and design efforts for businesses in Asia, including schools' architecture and interior, marketing collateral, brand awareness in new markets, brand identity, uniform design, events, webinars, and merchandise.
•Designed high-quality decks for business expansion tenders, investor pitch decks, and financial reports.
•Created design guidelines for ad-hoc — Busy Bees Webinar Week/ Mega Roadshow and Learning Festival 2021 (collaboration with SkillsFuture).
•Oversaw design for digital marketing, establishing a presence on six new platforms within a year.
Freelance
Design, Business Development, Home Staging & TVC Styling | 2016 - 2017
• Contributed to event design for ION Orchard Culinary Creations 2017.
• Art-directed styling for Olay TVC and HSBC interactive music video.
• Assisted with food styling for Starbucks' social media campaign.
• Provided home-staging services to Airbnb apartments.
• Established new sales leads and partnerships for a coffee start-up company.
• Created digital visuals and assisted in technology design development for a coffee start-up company.

MediaCorp Pte Ltd
Senior Designer | 2009 - September 2015
• Designed and layout of monthly magazine titles such as ELLE, StyleWeekly, Mother & Baby and iWeekly.
• Oversaw editorial collaboration campaigns; coordination, deadlines, workflow, clients and vendors
• Translated creative brief from editorial to photographers, vendors and styling team
• Developed creative concepts, typography, and design in alignment with editorial themes.
• Ensured consistent quality in design and photo imaging for publications.
• Created campaign ideas and mockups for sales pitches and proposals.
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