Enhancing UX of Investment Feature on the OCBC iBanking app
Redesigned the investment interface within the OCBC mobile banking app to increase user engagement. I translated complex financial pain points into a streamlined, high-fidelity prototype that improved feature discoverability and user confidence
Key Contributions
User Research Synthesis: Conducted interviews and data clustering to identify friction points in the existing investment funnel. Combine qualitative feedback into actionable design requirements.
Persona-Driven Task Flows: Developed targeted user personas and task-based flows to ensure the redesigned interface addressed specific investor behaviors and technical barriers.
Rapid Prototyping: Created interactive, high-fidelity prototypes to test and visualize a simplified investment journey, focusing on clarity and ease of use.
Interface Refinement: Redesigned core UI components to resolve common user issues, ensuring a balance between information density and clean, modern aesthetics.
This project is my own initiative as a UX student to apply user experience design principles and methodologies in order to address a specific problem or enhance a digital product or service
Explore the High-Fidelity Prototype in Full-Screen Mode
Introduction
With rising inflation, more Singaporeans will be exploring new passive income opportunities such as investment products.
OCBC mobile application allows customers to access their banking accounts and conduct financial transactions. With the Invest feature, users can explore and engage in various investment opportunities directly from their mobile devices anytime and from anywhere.
In this project, I will delve into potential enhancements to the current Invest experience on the OCBC app, aiming to optimize the user journey and elevate the overall user experience for investors.
