Enhancing
User Experience of Investment Feature on the OCBC app
User Experience of Investment Feature on the OCBC app
Introduction
With rising inflation, more Singaporeans will be exploring new passive income opportunities such as investment products.
OCBC mobile application allows customers to access their banking accounts and conduct financial transactions. With the Invest feature, users can explore and engage in various investment opportunities directly from their mobile devices anytime and from anywhere.
In this project, I will delve into potential enhancements to the current Invest experience on the OCBC app, aiming to optimize the user journey and elevate the overall user experience for investors.
This project is my own initiative as a UX student to apply user experience design principles and methodologies in order to address a specific problem or enhance a digital product or service
Explore the High-Fidelity Prototype in Full-Screen Mode