Campaigns & Product launches
for L’Oréal E-Retail platforms 
Regional UI/UX visual and system design (Shopee/Lazada/Amazon)
Note: Some visuals in the section below include AI-generated imagery.
Developed and standardized digital experiences for high-traffic e-retail interfaces across international markets. This project focused on bringing complex sales objectives into intuitive, user-centric layouts while maintaining rigorous brand integrity across diverse regional constraints.
Key Contributions:
Systems & Scalability: Designed adaptive UI templates, brand and design systems for international markets, including detailed documentation to ensure consistency and engineering feasibility. 
Prototyping & UX: Developed high-fidelity mockups and interactive prototypes focused on optimizing information hierarchy and the end-to-end user journey.
Data-Informed Iteration: Synthesized user behavior data to iterate on interface components, improving navigation, accessibility, and visual clarity. Balancing market needs with technical constraints.
Design QA: Conducted market audits to ensure all localized assets met global brand standards and cultural nuances.

CAMPAIGN:
The Power of Science 
I developed visuals that translate L’Oréal’s beauty-tech story into a clean, modern aesthetic. The series highlights the science-backed efficacy of key products while elevating the brand’s positioning in innovation and research.

CAMPAIGN:
Cannes' Festival 2024 
I developed a bold and fashion-forward visual series to showcase the brand's long-standing mission to celebrate diversity and women’s empowerment in cinema. Drawing inspiration from red-carpet glamour and the iconic Cannes palm trees, I crafted the campaign assets using a mix of design craftsmanship and AI-generated imagery to meet tight timelines and budget constraints.
Note: Viuals below include AI-generated imagery.​​​​​​​
Visuals for LIVE STREAM events
CAMPAIGN:
L'Oreal International Women's Day
I created visuals that celebrate women in the beauty-tech space by blending scientific elements with modern Parisian motifs. The design highlights innovation, empowerment, and the role of science in shaping the future of beauty.
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