Digital Innovation 
for L’Oréal SAPMENA 
Theme-Campaigns &
Product Launches
As the sole e-merchandiser for the SAPMENA zone, I led the redesign of multiple e-retailer pages, developed campaign key visuals, and supported numerous product launches. My work was grounded in consumer insights, heatmap analysis, and competitive research, ensuring every creative output was both strategic and conversion-focused. I leveraged AI tools to generate rapid visual concepts, key-visual variations, and mood directions to accelerate creative alignment across markets. These assets were deployed across South Asia Pacific, the Middle East, and North Africa to meet brand goals and elevate the online shopping experience.

Note: Some visuals in the section below include AI-generated imagery.

CAMPAIGN:
The Power of Science 
I developed visuals that translate L’Oréal’s beauty-tech story into a clean, modern aesthetic. The series highlights the science-backed efficacy of key products while elevating the brand’s positioning in innovation and research.

CAMPAIGN:
I developed a bold and fashion-forward visual series to showcase the brand's long-standing mission to celebrate diversity and women’s empowerment in cinema. Drawing inspiration from red-carpet glamour and the iconic Cannes palm trees, I crafted the campaign assets using a mix of design craftsmanship and AI-generated imagery to meet tight timelines and budget constraints.
Note: Viuals below include AI-generated imagery.​​​​​​​
Visuals for LIVE STREAM events
CAMPAIGN:
L'Oreal International Women's Day
I created visuals that celebrate women in the beauty-tech space by blending scientific elements with modern Parisian motifs. The design highlights innovation, empowerment, and the role of science in shaping the future of beauty.
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