The Journey of My Home Yoga Studio Brand Identity
In late 2020, with an abundance of unused annual leave, I embarked on a personal project that would bring purpose and community to my home. I opened up my space, inviting neighbours to join me in practising yoga. It was all created during an insomnia-fueled night that the idea took shape, I found myself crafting a brand identity from scratch and delved into creating a fuss-free brand identity, establishing a social media presence, and curating meaningful content.
My Roles:
Layout & Design, Content Creation, Branding