Spatial UX Interactive System Design — Blockchain Festival SG
Designed the end-to-end attendee journey for the Bybit flagship booth. The goal was to transform a static trade show presence into an interactive, "person-centric" environment that drove product education and conversion.
Key Contributions
Spatial User Journey: Designed the "User Flow" from entrance to exit, optimizing sightlines and physical navigation to ensure a seamless transition from visual hook to deep interaction.
Hierarchical Messaging: Applied UI principles to environmental design, placing critical branding and value propositions at high-visibility levels to capture attention in a high-density environment.
Interactive Design System: Developed a dedicated design system and component library for on-site touch displays. This ensured a consistent and intuitive experience as attendees explored Bybit’s product suite.
Personalized Product Experience: Designed interactive touch-points that allowed users to learn and experience products in a gamified, personalized manner, bridging the gap between physical presence and digital services.
